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DATA PROTECTION

We are very pleased that you are interested in our company. Data protection has a particularly high priority for the management of Crack of the Whip - Michael Kühn. Use of the Crack of the Whip - Michael Kühn website is generally possible without providing any personal information. If a data subject wishes to use our company's special services via our website, processing of personal data may be necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Crack of the Whip - Michael Kühn. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. In addition, data subjects are informed about their rights by means of this data protection declaration.The Crack of the Whip - Michael Kühn, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us in alternative ways, for example by telephone.

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1.PERSONAL DATA

Personal data is all information that relates to an identified or identifiable natural person (hereinafter "data subject"). A natural person is considered to be identifiable if, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics, the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

B) PERSON AFFECTED

Affected person is any identified or identifiable natural person whose personal data are processed by the controller.

C) PROCESSING

Processing is any operation or series of operations carried out with or without the help of automated processes in connection with personal data such as the collection, collection, organization, organization, storage, adaptation or modification, reading, querying, use, Disclosure by transmission, distribution or other form of provision, comparison or linking, restriction, deletion or destruction.

D) LIMITATION OF PROCESSING

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

E) PROFILING

Profiling is any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects that relate to a natural person, in particular to aspects related to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

F) PSEUDONYMISATION

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

G) RESPONSIBLE OR RESPONSIBLE FOR PROCESSING

The person responsible or responsible for processing is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided according to Union law or the law of the Member States.

H) PROCESSOR

The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

I) RECEIVER

The recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.

J) THIRD PARTY

A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or processor.

K) CONSENT

Consent is any expression of will voluntarily given by the data subject for the specific case in an informed manner and unequivocally in the form of a declaration or other clear confirmatory act with which the data subject indicates that they consent to the processing of their personal data is.

 

2. NAME AND ADDRESS OF THE RESPONSIBLE FOR PROCESSING

Responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with data protection character is:

Crack of the Whip - Michael Kühn

Habsburgerstrasse 102

79104 Freiburg

Germany

Tel .: 01629222942

Email: ditawhip@gmail.com

 

3. COOKIES

The websites of Crack of the Whip - Michael Kühn use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, Crack of the Whip - Michael Kühn can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter his access data every time he visits the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, under certain circumstances not all functions of our website can be used to their full extent.

 

4. ACQUISITION OF GENERAL DATA AND INFORMATION

The website of Crack of the Whip - Michael Kühn collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that use an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert risks in the event of attacks on our information technology systems.

When using this general data and information, Crack of the Whip - Michael Kühn does not draw any conclusions about the person concerned. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore statistically evaluated by Crack of the Whip - Michael Kühn on the one hand and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process . The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

 

5. REGISTRATION ON OUR WEBSITE

The data subject has the option of registering on the website of the data controller by providing personal data. Which personal data are transmitted to the person responsible for processing results from the respective input mask used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for their own purposes. The controller can arrange for the transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use, which is attributable to the controller.

By registering on the website of the controller, the IP address assigned by the data subject's Internet service provider (ISP), the date and time of registration are also saved. This data is stored against the background that the misuse of our services can only be prevented in this way and, if necessary, this data enables crimes committed to be investigated. In this respect, the storage of this data is necessary to secure the data controller. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on is used for criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the data base of the controller.

The data controller will provide each data subject with information on what personal data about the data subject is stored at any time on request. Furthermore, the person responsible for processing corrects or deletes the personal data at the request or advice of the data subject, provided that there are no statutory retention requirements. The entire staff of the controller is available to the data subject as a contact person in this context.

 

6. SUBSCRIBE TO OUR NEWSLETTER

On the website of Crack of the Whip - Michael Kühn, users are given the opportunity to subscribe to our company's newsletter. Which personal data are transmitted to the person responsible for processing when you order the newsletter is determined from the input mask used for this purpose.

The Crack of the Whip - Michael Kühn informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to send the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by the data subject for the first time for sending the newsletter in a double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the person concerned has authorized the receipt of the newsletter.

When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the controller.

The personal data collected when you register for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or for a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. The personal data collected as part of the newsletter service is not passed on to third parties. The person concerned can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. There is also the option to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller in another way.

 

7. NEWSLETTER TRACKING

The Crack of the Whip - Michael Kühn newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. On the basis of the embedded tracking pixel, the Crack of the Whip - Michael Kühn can recognize whether and when an email was opened by a data subject and which links in the email were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the sending of the newsletter and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the separate declaration of consent relating to this, which is made using the double opt-in procedure. After revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, Crack of the Whip - Michael Kühn automatically interprets it as a revocation.

 

8. POSSIBILITY TO CONTACT US ON THE WEBSITE

Due to legal regulations, the website of Crack of the Whip - Michael Kühn contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for the so-called electronic mail (e-mail address) . If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject will be automatically saved. Such data voluntarily transmitted from a data subject to the data controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

 

9. COMMENTARY FUNCTION ON THE BLOG ON THE WEBSITE

The Crack of the Whip - Michael Kühn offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the person responsible for processing. A blog is a portal, which is usually publicly accessible, and in which one or more people, who are called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, in addition to the comments left by the data subject, information on the time the comment was entered and the user name (pseudonym) chosen by the data subject are saved and published. Furthermore, the IP address assigned by the data subject's Internet service provider (ISP) is also logged. This IP address is saved for security reasons and in the event that the data subject violates the rights of third parties by posting a comment or posts illegal content. The storage of this personal data is therefore in the own interest of the person responsible for the processing, so that he could, if necessary, exculpate himself in the event of an infringement. The personal data collected will not be passed on to third parties unless such transfer is required by law or to serve as legal defense for the controller.

 

10. SUBSCRIPTION TO COMMENTS IN THE BLOG ON THE WEBSITE

The comments made on the Crack of the Whip - Michael Kühn blog can in principle be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following a comment on a particular blog post.

If a data subject chooses the option to subscribe to comments, the controller sends an automatic confirmation email to double-check whether the owner of the email address provided really is for them Option. The option to subscribe to comments can be terminated at any time.

11. ROUTINE DELETION AND BLOCKING OF PERSONAL DATE

The data controller processes and stores personal data of the data subject only for the period of time necessary to achieve the storage purpose or if this is done by the European directive and regulation giver or another legislator in laws or regulations, which of the data controller is subject to, was provided.

If the storage purpose no longer applies or if a storage period prescribed by the European directive and ordinance provider or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. Rights of the data subject

A) RIGHT TO CONFIRM

Every data subject has the right granted by the European directive and regulation giver to ask the data controller for confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

B) RIGHT TO INFORMATION

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive at any time free of charge information about the personal data stored about him and a copy of this information from the person responsible for the processing. Furthermore, the European directive and regulation giver has granted the data subject information about the following information:

The data subject also has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

  • the processing purposes

  • the categories of personal data that are processed

  • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular for recipients in third countries or with international organizations

  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

  • the existence of a right to correction or deletion of the personal data concerning them or to restriction of processing by the person responsible or a right to object to this processing

  • the right to lodge a complaint with a supervisory authority

  • if the personal data is not collected from the data subject: all available information about the origin of the data

  • the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject

C) RIGHT TO CORRECTION

Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary statement.

If a data subject wishes to exercise this right of correction, they can contact an employee of the controller at any time.

D) RIGHT TO DELETION (RIGHT TO BE FORGOTTEN)

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand from the responsible person that the personal data concerning them be deleted immediately if one of the following reasons applies and as far as the processing is not necessary:

If one of the above reasons applies and a data subject wishes to have personal data stored by Crack of the Whip - Michael Kühn deleted, they can contact an employee of the controller at any time. The employee of Crack of the Whip - Michael Kühn will arrange for the request for deletion to be complied with immediately.

If the personal data has been made public by Crack of the Whip - Michael Kühn and our company as the controller is obliged to delete the personal data in accordance with Article 17 (1) GDPR, the Crack of the Whip - Michael Kühn shall take into account Measures appropriate to the technology and implementation costs, including technical ones, to inform other data controllers who process the published personal data that the data subject has deleted all links to them from these other data controllers has requested personal data or copies or replications of this personal data, as far as the processing is not necessary. The employee of Crack of the Whip - Michael Kühn will arrange the necessary in individual cases.

  • The personal data were collected for such purposes or processed in any other way for which they are no longer necessary.

  • The data subject withdraws their consent on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR and there is no other legal basis for the processing.

  • The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR Processing a.

  • The personal data was processed illegally.

  • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the controller is subject.

  • The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 GDPR.

E) RIGHT TO RESTRICTION OF PROCESSING

Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the controller to restrict processing if one of the following conditions is met:

If one of the above requirements is met and a data subject wishes to request the restriction of personal data stored by Crack of the Whip - Michael Kühn, they can contact an employee of the controller at any time. The employee of Crack of the Whip - Michael Kühn will arrange for the processing to be restricted.

  • The data subject disputes the accuracy of the personal data for a period of time that enables the person responsible to check the accuracy of the personal data.

  • The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.

  • The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.

  • The data subject has objected to processing in accordance with Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.

F) RIGHT TO DATA TRANSFERABILITY

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive the personal data concerning them, which were provided to a responsible person by the data subject, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data has been provided, provided that the processing is based on consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a GDPR or on a contract in accordance with Article 6 paragraph 1 letter b GDPR and the processing is carried out using automated processes, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority, which has been transferred to the person responsible.

Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, the data subject has the right to have the personal data transferred directly from one person responsible to another, insofar as this is technically feasible and if so this does not affect the rights and freedoms of other people.

In order to assert the right to data portability, the data subject can contact an employee of Crack of the Whip - Michael Kühn at any time.

G) RIGHT TO OBJECT

Any person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons arising from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 Para. 1 Letter e or f DS-GVO takes place to object. This also applies to profiling based on these provisions.

In the event of an objection, Crack of the Whip - Michael Kühn will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the purpose of Assertion, exercise or defense of legal claims.

If Crack of the Whip - Michael Kühn processes personal data for direct marketing purposes, the data subject has the right to object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to Crack of the Whip - Michael Kühn for processing for direct marketing purposes, Crack of the Whip - Michael Kühn will no longer process the personal data for these purposes.

In addition, the person concerned has the right, for reasons that arise from their particular situation, against the processing of personal data concerning them, which at Crack of the Whip - Michael Kühn for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Paragraph 1 GDPR, to object, unless such processing is necessary to fulfill a task in the public interest.

To exercise the right to object, the data subject can contact any Crack of the Whip employee - Michael Kühn or another employee directly. The data subject is also free to exercise their right to object in connection with the use of information society services, regardless of Directive 2002/58 / EC, by means of automated procedures that use technical specifications.

H) AUTOMATED DECISIONS IN INDIVIDUAL CASES, INCLUDING PROFILIN

Any person affected by the processing of personal data has the right granted by the European directive and regulatory authority not to be subjected to a decision based solely on automated processing - including profiling - which has a legal effect on them or similarly significantly affects them, if the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permissible due to Union or Member State law to which the controller is subject and this legislation takes appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject or (3) with the express consent of the data subject.

If the decision (1) is necessary for the conclusion or fulfillment of a contract between the data subject and the person responsible or (2) it is made with the express consent of the data subject, the Crack of the Whip - Michael Kühn takes appropriate measures to ensure the rights and to safeguard freedoms and the legitimate interests of the data subject, which includes at least the right to obtain intervention by the person responsible, to state their own position and to contest the decision.

If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the controller at any time.

I) RIGHT TO WITHDRAW A PRIVACY POLICY

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke their consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.

 

13. DATA PROTECTION IN APPLICATIONS AND APPLICATION PROCESS

The controller collects and processes the personal data of applicants for the purpose of processing the application process. Processing can also be done electronically. This is particularly the case if an applicant sends the relevant application documents to the person responsible for processing by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the data controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the announcement of the rejection decision, provided that there are no other legitimate interests of the data controller that conflict with deletion. Other legitimate interest in this sense is, for example, an obligation to provide evidence in a procedure under the General Equal Treatment Act (AGG).

 

14. PRIVACY POLICY FOR THE USE AND USE OF ADOBE ANALYTICS (OMNITURE) / ADOBE MARKETING CLOUD

The controller has integrated components from Adobe on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as "Omniture") is a tool that enables more efficient online marketing and web analysis. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyzes include project reports and allow an ad hoc analysis of website visitors. Customer interactions are presented in such a way that the data controller is given a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables those responsible for processing to receive information in real time and to identify problems that arise more quickly.

The operator of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture places a cookie on the information technology system of the person concerned (cookies have already been explained in advance; the corresponding can be found above). The person responsible for the processing ensures, through a server setting, that the tracking data records transmitted to the Adobe data center are anonymized prior to geolocation. The anonymization is implemented by replacing the last part of the IP address. The person responsible for the processing has made server-side settings based on which the IP address of the person concerned is anonymized independently of each other before processing for geolocation and range measurement. On behalf of the controller, Adobe will use the data and information obtained through our website to evaluate the user behavior of the data subject. Adobe will also use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website. Adobe does not merge the data subject's IP address with other personal data.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the person concerned. In addition, the cookies already set by Omniture can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of the data generated by the Adobe cookie relating to the use of this website and the processing of this data by Adobe and to prevent such. To do this, the person concerned must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html , which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the data subject's system are deleted after an objection, the data subject must call the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the data controller's websites can no longer be used in full for the person concerned.

Adobe's current data protection regulations can be found at http://www.adobe.com/de/privacy.html .

 

15. PRIVACY POLICY FOR THE USE AND USE OF ECONDA

The controller has integrated components from econda on this website. Econda is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects data, among other things, from which website a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.

Econda's operating company is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

Econda places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an econda component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective econda component to process marketing data - To be sent to econda for optimization purposes. As part of this technical process, econda receives knowledge of data that are subsequently used to create pseudonymous user profiles. The user profiles obtained in this way are used to analyze the behavior of the data subject who accessed the website of the controller and are evaluated with the aim of improving and optimizing the website. The data collected via the econda component will not be used to identify the data subject without the prior and separate consent of the data subject. This data is not combined with personal data or with other data that contain the same pseudonym.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent econda from placing a cookie on the information technology system of the person concerned. In addition, cookies already set by econda can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of the data generated by the econda cookie relating to the use of this website and the processing of this data by econda. To do this, the person concerned must press the send button under the link https://www.econda.de/widruf-zur-datenspeichererung/ , which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the data subject's system are deleted after an objection, the data subject must call the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the data controller's websites can no longer be used in full for the person concerned.

The current data protection regulations of econda can be found at https://www.econda.de/service/datenschutz/ .

 

16. PRIVACY POLICY FOR THE USE AND USE OF ETRACKER

The controller has integrated components of the etracker company on this website. Etracker is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects data, among other things, from which website a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.

Etracker's operating company is etracker GmbH, Erste Brunnenstrasse 1, 20459 Hamburg, Germany.

Etracker places a cookie on the data subject's information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an etracker component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective etracker component to process marketing data - To be sent to etracker for optimization purposes. As part of this technical process, etracker gains knowledge of data that are subsequently used to create pseudonymous user profiles. The user profiles obtained in this way are used to analyze the behavior of the data subject who accessed the website of the controller and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without the prior and express consent of the data subject. This data is not combined with personal data or with other data that contain the same pseudonym.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent etracker from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by etracker can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of the data generated by the etracker cookie relating to the use of this website and the processing of this data by etracker. To do this, the person concerned must press the set cookie button under the link http://www.etracker.de/privacy?et=V23Jbb , which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the data subject's system are deleted after an objection, the data subject must call the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the data controller's websites can no longer be used in full for the person concerned.

The applicable data protection regulations of etracker can be found at https://www.etracker.com/datenschutz/ .

 

17. PRIVACY POLICY FOR THE USE AND USE OF FACEBOOK

The controller has integrated components of the Facebook company on this website. Facebook is a social network.

A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and to interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook enables the users of the social network, among other things, to create private profiles, upload photos and network via friendship requests.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If an affected person lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Every time one of the individual pages of this website is accessed, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE . As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned.

If the data subject is logged in to Facebook at the same time, Facebook recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned presses one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the person's personal Facebook user account and stores this personal data .

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/ , provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

 

18. PRIVACY POLICY FOR THE USE AND USE OF GOOGLE ADSENSE

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The Google AdSense component is operated by Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google AdSense component To transmit data to Alphabet Inc. for the purpose of online advertising and commission settlement. As part of this technical process, Alphabet Inc. receives knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which enables statistical analysis to be carried out. On the basis of the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the recording and billing of the advertisements displayed, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal information collected through the technical process with third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/ .

 

19. PRIVACY POLICY FOR THE USE AND USE OF GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects data, among other things, from which website a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the data subject's Internet connection is shortened and anonymized by Google if access to our website is from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Every time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout . This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is within their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection regulations of Google can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://marketingplatform.google.com/about/analytics/terms/de/ . Google Analytics is explained in more detail under this link https://marketingplatform.google.com/about/ .

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20. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF GOOGLE+

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or it enables the Internet community to provide personal or company-related information. Google+ enables social network users to create private profiles, upload photos, and network through friend requests, among other things.

The operating company of Google+ is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the data controller calls up one of the individual pages of this website, which is operated by the data controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google is informed which specific subpage of our website is visited by the person concerned. More detailed information about Google+ is available at https://developers.google.com/+/.

If the person concerned is logged in to Google+ at the same time, Google will recognize which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

If the data subject clicks on one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google will assign this information to the data subject's personal Google+ user account and store this personal data. Google stores the data subject's Google+1 recommendation and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in that account, in other Google services, for example the search engine results of the Google search engine, the data subject's Google Account or other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various services provided by Google.

Google will always receive information via the Google+ button that the person concerned has visited our website if the person concerned is logged in to Google+ at the same time as accessing our website; this takes place regardless of whether the person concerned clicks the Google+ button or not.

If the data subject does not want his/her personal data to be transferred to Google, he/she can prevent such a transfer by logging out of his/her Google+ account before visiting our website.

Further information and Google's applicable privacy policy can be found at https://policies.google.com/privacy. 

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21. PRIVACY POLICY ON THE USE AND APPLICATION OF GOOGLE-ADWORDS

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google's search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google's search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the keywords previously defined.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping basket from an online shop system, have been called up on our website. The conversion cookie enables both we and Google to track whether a person who reached our website via an AdWords ad generated sales, i.e. whether he or she completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the individual.

The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the opportunity to object to interest-based advertising by Google. To do so, the person concerned must access the link https://adssettings.google.de/authenticated from each of the Internet browsers he or she uses and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://policies.google.com/privacy?hl=de&gl=de.

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22. PRIVACY POLICY ON THE USE AND APPLICATION OF INSTAGRAM

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks.

The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a user accesses any of the individual pages of this Internet site operated by the data controller and on which an Instagram component (Insta Button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Instagram component to download a representation of the relevant component of Instagram. As part of this technical process, Instagram is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged on to Instagram at the same time, Instagram recognizes which specific subpage is visited by the person concerned each time the person calls up our website and for the entire duration of the respective visit to our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram will receive information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time when he or she accesses our website, regardless of whether the person concerned clicks on the Instagram component or not. If the person concerned does not wish to receive such information from Instagram, he/she can prevent the transmission by logging out of his/her Instagram account before accessing our website.

Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://help.instagram.com/519522125107875.

 

23. PRIVACY POLICY ON THE USE AND APPLICATION OF JETPACK FOR WORDPRESS

The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of an Internet site based on WordPress. Among other things, Jetpack allows the operator of the Internet site to obtain an overview of the visitors to the site. By displaying related articles and publications or the possibility to share content on the site, it is also possible to increase the number of visitors. In addition, security functions are integrated into Jetpack so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc. 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time a user accesses any of the individual pages of this website operated by the data controller and on which a Jetpack component has been integrated, the Internet browser on the data subject's IT system is automatically prompted by the relevant Jetpack component to transmit data to Automattic for analysis. In the course of this technical process, Automattic obtains knowledge of data which is subsequently used to create an overview of the visits to the website. The data thus obtained is used to analyse the behaviour of the data subject who has accessed the controller's website and is evaluated with the aim of optimising the website. The data collected via the Jetpack component will not be used to identify the data subject without the prior explicit consent of the data subject. The data is also brought to Quantcast's attention. Quantcast uses the data for the same purposes as Automattic.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such setting of the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by the Jetpack cookie and relating to the use of this Website and the processing of such data by Automattic/Quantcast. To do so, the person concerned must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie there is a possibility that the Internet pages of the data controller may no longer be fully usable by the data subject.

Automattic's applicable privacy policy is available at https://automattic.com/privacy/. Quantcast's applicable privacy policy is available at https://www.quantcast.com/privacy/.

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24. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF MATOMO

The data controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web-Analysis is the collection, collection and evaluation of data about the behaviour of visitors of internet pages. Among other things, a web analysis tool collects data about which internet page a person concerned came to an internet page from (so-called referrer), which subpages of the internet page were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising.

The software is operated on the server of the person responsible for processing, the log files which are sensitive to data protection law are stored exclusively on this server.

The purpose of the Matomo component is the analysis of visitor flows on our website. The person responsible for processing uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our website.

Matomo places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, we are able to analyse the use of our website. By each call of one of the single pages of this internet page the internet browser on the information technology system of the person concerned is automatically induced by the Matomo component to transmit data to our server for the purpose of online analysis. In the course of this technical process we obtain knowledge of personal data, such as the IP address of the person concerned, which serves us, among other things, to trace the origin of visitors and clicks.

By means of the cookie, personal information such as the access time, the location from which an access originated and the frequency of visits to our website is stored. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transferred to our server. This personal data is stored by us. We do not pass on this personal data to third parties.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent Matomo from setting a cookie on the information technology system of the person concerned. Furthermore, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to the collection of data generated by Matomo and related to a use of this website and to prevent such a collection. For this purpose the person concerned must set "Do Not Track" in his browser.

With the setting of the opt-out cookie, however, there is the possibility that the internet pages of the person responsible for processing are no longer fully usable for the data subject.

Further information and Matomo's applicable data protection regulations can be found at https://matomo.org/privacy/.

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25. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF TWITTER

The data controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including those who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.

Twitter is operated by Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://publish.twitter.com/#. As part of this technical process, Twitter is informed which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged on to Twitter at the same time, Twitter will recognize which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted in this way is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter receives information via the Twitter component that the data subject has visited our website if the data subject is logged on to Twitter at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.

The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de.

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26. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF WEBTREKK

The data controller has integrated components of Webtrekk on this website. Webtrekk is a combination of analysis and marketing solution in one system. Webtrekk enables the site operator to collect data on the use of the website and to individualise marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

Each time one of the individual pages of this website is called up by the person responsible for processing, Webtrekk collects and stores data for marketing and optimisation purposes. Pseudonymous user profiles are created using the data collected. The pseudonymised user profiles are used for the purpose of analysing visitor behaviour and enable us to improve our Internet offering. The data collected via the Webtrekk component will not be used to identify the person concerned without the prior separate and explicit consent of the person concerned. This data is not combined with personal data or with other data containing the same pseudonym.

Webtrekk places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. On behalf of the data controller, Webtrekk will use the data and information obtained via our website to evaluate the user behaviour of the data subject who has visited our website. Furthermore, Webtrekk will use the data to generate reports on user activities on our behalf and to provide further services for our company in connection with the use of our website. The IP address of the person concerned is not combined by Webtrekk with other personal data.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Webtrekk from setting a cookie on the information technology system of the person concerned. Moreover, cookies already set by Webtrekk can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by the Webtrekk cookie and related to a use of this internet site as well as the processing of such data by Webtrekk. To do so, the person concerned must click on a link to https://www.webtrekk.com/de/datenschutz/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must click the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie there is a possibility that the Internet pages of the data controller may no longer be fully usable by the data subject.

Webtrekk's current data protection regulations can be found at https://www.webtrekk.com/de/datenschutz/.

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27. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF YOUTUBE

The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the data subject accesses one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/intl/de/about/. This technical process allows YouTube and Google to know which specific page of our website is visited by the data subject.

If the person concerned is logged in to YouTube at the same time, YouTube will recognize which specific page of our website the person concerned is visiting when he or she calls up a page containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time as he or she visits our website, regardless of whether or not the data subject clicks on a YouTube video. If the data subject does not want this information to be sent to YouTube and Google, he or she can prevent it from being sent by logging out of his or her YouTube account before visiting our website.

The privacy policy published by YouTube, which can be found at https://policies.google.com/privacy?hl=de&gl=de, provides information about the collection, processing and use of personal data by YouTube and Google.

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28. DATA PROTECTION REGULATIONS ON THE USE AND APPLICATION OF THE SCALABLE CENTRAL MEASUREMENT METHOD OF INFONLINE GMBH

The data controller has integrated a counting pixel for range measurement on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to carry out a statistical evaluation. The integrated counting pixels serve the Scalable Central Measuring Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Method is used to determine statistical key figures, i.e. the range measurement. Using the embedded pixel-code, it can be traced whether, when and by how many users (including the person concerned) our website was opened and what content was accessed.

The data obtained by means of the Scalable Central Measurement Method is collected anonymously. In order to record the number of hits, either a so-called session cookie is set, i.e. a signature is created, which is composed of various automatically transmitted information, or alternative methods are used in order to recognize the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymised form. The person concerned is not identified at any time.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by INFOnline and relating to the use of this website and the processing of such data by INFOnline. To do so, the data subject must press the opt-out button under the link https://optout.ioam.de/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie.

The setting of the opt-out cookie is accompanied by the possibility that the Internet pages of the data controller may no longer be fully usable. INFOnline's applicable data protection provisions can be found at https://www.infonline.de/datenschutz/.

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29. PRIVACY POLICY ON THE USE AND APPLICATION OF BLOGLOVIN

The data controller has integrated Bloglovin components into this website. Bloglovin is an online platform that allows users to organise their favourite blogs. A blog is a portal on a website, usually publicly accessible, where one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts.

The operating company of Bloglovin is Bloglovin Inc, 25 Broadway, New York, NY 10004, USA.

Each time the data subject accesses one of the individual pages of this website, which is operated by the data controller and on which a Bloglovin component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Bloglovin component to download a representation of the respective Bloglovin component from Bloglovin. As part of this technical process, Bloglovin is informed about which specific page of our website is visited by the data subject.

If the person concerned is logged in to Bloglovin at the same time, Bloglovin will recognize which specific page of our website the person concerned is visiting each time the person concerned visits our website and for the entire duration of the respective visit to our website. This information is collected by the Bloglovin component and assigned by Bloglovin to the respective Bloglovin account of the person concerned. If the person concerned clicks the Bloglovin button integrated on our website, this information is transmitted to Bloglovin. The data subject has already agreed to the transmission of such information to Bloglovin.

Further information and Bloglovin's applicable privacy policy can be found at https://www.bloglovin.com/tos.

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30. LEGAL BASIS OF THE PROCESSING

Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company was injured and his or her name, age, health insurance details or other vital information had to be disclosed to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 DS-GVO).

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31. LEGITIMATE INTERESTS IN PROCESSING PURSUED BY THE CONTROLLER OR BY A THIRD PARTY

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

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32. THE PERIOD FOR WHICH THE PERSONAL DATA ARE STORED

The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of a contract.

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33. LEGAL OR CONTRACTUAL PROVISIONS ON THE PROVISION OF PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF THE CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE THE PERSONAL DATA; POSSIBLE CONSEQUENCES OF NOT PROVIDING THE DATA

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the person concerned makes personal data available, he or she must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

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34. EXISTENCE OF AUTOMATED DECISION MAKING

As a responsible company, we avoid automatic decision making or profiling.

This privacy statement was created by the Privacy Statement Generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts privacy audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.

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